About

Kate Westervelt (linkedin) is the former Founder and CEO of Mombox, a DTC maternal wellness company that offered the world’s first postnatal care subscription to new moms. On Nov. 28th, 2023 Mombox was acquired by Artkive, Co. and the brand’s headquarters moved to Van Nuys, California.

Kate has an MBA from MIT Sloan and a Bachelor’s Degree from Chapman University.

Prior to Mombox, Kate was the Director of Content Strategy for Purple Carrot (acquired 2019) where she was responsible for building the brand story and driving organic growth across social, email, and blog. Kate also led content strategy for Tom Brady’s TB12 Performance Meals under the Purple Carrot umbrella. Prior, Kate was the Managing Lifestyle Editor at Wayfair.com (NYSE: W) where she played a critical role in generating and executing on Wayfair’s digital content strategy. Before moving to Boston, Kate was a member of the award-winning communications team at the Financial Times in New York City and began her career in editorial at InStyle and Good Housekeeping.

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1. Ravedby.com: My co-founder and I wanted to see if we could build a product recommendation engine outside of social media influencer culture. Our hypothesis was that there was a lot of mistrust in the influencer space and that product recs from a trusted network of friends and family would convert better.

Built MVP on base44 + supabase and then over on cursor with the help of Conor Doyle from merrimackdata.com
Ultimately sunsetted because use case frequency was too low.

2. Shortlist: I got fed up with how awful the car-buying experience was with shady salesmen, time-consuming visits to car lots to test drive vehicles, and convoluted purchasing processes so I decided I would try and build an agent that would search, find, and negotiate the best deal for the car I want.

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